Society is beginning to understand the impact high-sugar, high-refined and highly-processed food is having on our health. It has become so ingrained in the way we eat that it is very hard to avoid it, yet many of these things are recent additions to our lives - high fructose corn syrup came onto the market in 1980s; genetically engineered food around 1996; and the use of chemicals in and on our food has risen exponentially. The impact of these processed foods on public health is beginning to be understood, yet the worst offending foods are often those that are being heavily marketed at our children - sweets, fizzy drinks, biscuits, cakes, chocolate.
We believe that there is no greater time in life when it is more important to eat nutrient dense, natural food than in childhood - a childs rate of development and growth is phenomenal. *Did you know that around 90% of the brain’s capacity develops before kids are 5 years old? Giving children food that will support this growth - such as foods rich in essential fatty acids (omega 3 in oily fish) and choline (found in eggs) - is a no brainer (pun intended!). Yet it is a time in life when it is often hard to eat optimally - the intense marketing of junk food aimed at children, unhealthy food options in schools (though Jamie Oliver has done great work to raise standards), and fussy eaters to name but a few reasons.
We believe in applying the following principles to what adults and kids eat in a day. We focus less on the ratios of macronutrients (fat/carb/protein) because everyone is unique and will need different amounts, and more on the quality and nutrient density of food:
We don't believe in depriving children of treats and comfort food. Instead, we show how these can be made using whole unrefined ingredients and natural sweeteners. We don’t expect this to replace everything your child has previously been eating - kids will eat cake and that’s ok! We hope though that our recipes will show how it is possible to avoid sugar and that they will give you more options at meal times. Our ambition is to help bring about positive change and educate children about the incredible power of food - this doesn't happen overnight and we hope will become a lifelong journey for everyone we connect with.
*Florida Department of Education. Welcome to the World: An Overview of Your Growing Child. (Tallahassee, Florida, 2013), available at www.fldoe.org.